Wieck CEO Warren Kirby talks about the PR Perceptions vs Media Realities  survey.

One of the most interesting findings of the PR Perceptions vs Media Realities survey was the gap between how regularly the PR industry are supplying multimedia content and how often the media are using it.

Description: Close-up of the survey white paper and flick through of pages.

We found that 79% of the media are using supplied images at least once a week yet as many as 22% of the PR industry rarely or never provide them with media releases.

The gap with video is even greater. 45% of media use supplied video at least once a week but only 2% of the PR industry provide it regularly.

Vision shows Warren Kirby with cutaways of the PR Perceptions vs Media Realities Whitepaper document, flicking through pages and throw downs of the document.